INVITATION

You are invited to the launch of Michael Keane’s new book Created in China: the Great New Leap Forward (Routledge)
 
The book will be launched by John Howkins, author of the Creative Economy and Director of the Creative Economy.com
 
This event is part of the ceremony for the launch of the International Creative Industries Alliance (ICIA). 
 
The International Creative Industries Alliance Beijing, ICIA, is a non-profit organization that aims to promote 
exchange between China’s creative industriesand the rest of the world. ICIA’s mission is to set up a platform for
 local and international creative talent and professionals to explore new genres, develop business models, create
 digital content, and exchange information and experiences. ICIA’s vision is not only to contribute to economic growth, 
but also to improve  the quality of life through creativity and innovation.
 
“‘Created in China: the Great New Leap Forward’ is a path-breaking  book about China’s
 new creative
 culture. A double treat for academic and industry readers, it changes the way we think
 about China.”
（Jing Wang, author of Brand New China: Advertising, Media, and Commercial Culture）
 
"Impeccably researched and brimming with insights, Keane's book will be the gateway 
for all scholars 
entering the field of creative polices in  China for many years to come"
（Andrew Ross, author of Fast Boat to China--Lessons from Shanghai）
 
ADDRESS: Ground floor, Gehua Tower, NO.1 Qing Long Hu Tong, Dongcheng District,Beijing 
TIME: 17:00  9th Nov 2007